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She Built Her Dreams Outside the Lines

How Sunni Chapman’s whimsical creations turned inspiration into a thriving business

Kim Doyal
7 min readMar 12, 2025
Image by Sunni Chapman

When I started writing online in 2008 I had no idea what I was doing.

All I knew was that after being widowed five years earlier, I was committed to building an online business that would allow me to be home with my kids.

The last 17 years have been wild, and I have zero regrets. (I should probably create an updated visual of my journey. Stay tuned.)

I willingly jumped in with both feet and soaked up as much as possible.

I’m much more discerning about what I learn these days. Not that I don’t have more to learn about marketing, content, copywriting, etc., but it doesn’t quite do the same thing for me anymore.

Much of that learning was a means to an end.

Or in this case, a new beginning.

I’ll continue to write and create about these topics, but it will look a little different.

Sometimes the creator space feels a bit incestuous.

It’s probably safe to say this is how any niche might feel when you’ve been in it for a long time.

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Kim Doyal
Kim Doyal

Written by Kim Doyal

Email, content & AI for marketing. Founder of "the SPARK." Focused on living with intention & purpose, while maximizing fun. ✨ https://kimdoyal.com/the-spark

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