The Single, Most Valuable Asset In Your Business (Hint: It’s Not Tangible)

This Is Where the Magic Happens

Kim Doyal
4 min readMay 3, 2024

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Potrero, Costa Rica sunset
Sunset from my place in Potrero, Costa Rica

Like most entrepreneurs I know, when I have a week with few or no calls I kind of feel like I won the time lottery.

Even though I always feel refueled and inspired by my calls.

It doesn’t matter if it’s a friend, a client, or a training I’m hosting.

My head always goes to this silly space that makes a mountain out of a molehill.

It’s kind of like “going out.”

Making plans to do something is one thing… having to get ready, drive somewhere, and put the effort out is another.

Yet I’m ALWAYS glad I went!

It’s a little ridiculous, but at this stage of my life, I know it’s simply part of my process (and I’m really not as dramatic about it as I’m making this sound).

It’s kind of the ultimate dichotomy: Loving people & experiences but loving my time to myself just as much.

When I started my business in 2008, it was all about the ‘Skype’ calls.

Remember those?

With my headset, I felt very official and rather worldly having conversations with new friends all over the globe (the fact that we can do…

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Kim Doyal

Email, content & AI for marketing. Founder of "the SPARK." Focused on living with intention & purpose, while maximizing fun. ✨ https://kimdoyal.com/the-spark