You Don’t Need the “Dream 100”

Let’s flip this narrative

Kim Doyal
4 min readMay 13, 2024

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Laptop, notebook, pens, notebook, iced coffee on a table in a coffee shop
Image created by yours truly with DALL-E

You’ve probably heard the term or phrase: Dream 100.

If you haven’t, a quick Google search returned this explanation:

“The Dream 100 Strategy is a powerful marketing and sales approach that aims to identify, target, and build relationships with high-value prospects. Popularized by Chet Holmes in his book “The Ultimate Sales Machine,” this strategy has since been widely adopted by businesses across various industries.”

It’s very popular in the ClickFunnels community and has been a key strategy Russell Brunson used to grow and scale his company.

The Dream 100 is a great strategy, but it lacks something incredibly important that can help you achieve your goals faster.

Because of how it’s been taught, the perception of the Dream 100 is to swing for the fences.

And why not?

I’m a big believer in having a ‘BIG’ goal.

For example, Brené Brown is someone I’d put on my Dream 100 list ( to interview). It's not impossible, but it would definitely take a solid strategy to get there.

The problem with this strategy is that we can become so focused on ‘BIG’ names that we miss opportunities along the way.

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Kim Doyal

Email, content & AI for marketing. Founder of "the SPARK." Focused on living with intention & purpose, while maximizing fun. ✨ https://kimdoyal.com/the-spark